Enosophia is a new wine brand. The name Enosophia derives from Greek, and means the wisdom of wine (coined from words enos = wine and sophia = wisdom). The brand aims to make a positive impact on the environment, and educate new consumers accordingly. Grasevina TRS No. 5 and Rosé Matarouge are the first two Enosophia wines launched onto the market, targeting younger wine audience.

Enosophia wines Grasevina TRS No. 5 and Rosé Matarouge are the first Croatian wines featuring an interactive label. With AR (augmented reality) the mobile application scans the TRS No. 5 wine label to play a piece of music, composed purposefully to make the wine taste better, as reported by research. The customer can also scan the Matarouge wine label to find out more about the world’s most famous rosé producing regions.

“Both Enosophia wines had fantastic customer feedback. This type of interactive label is unprecedented in the Croatian wine industry. Both wines are sold out, and wine lovers eagerly await the next batch,” the client stated.