For an exclusive, invitation-only press event, and precursor to the North American International Auto Show media days, Buick Communications needed an upscale press kit to reveal its latest concept car. A multipage booklet housed in a molded acrylic holder shared the story of global design collaboration and vehicle highlights, as well as a trip down memory lane with Buick’s notable concept cars of the past.

We created a press kit to complement the palette and textures employed in the event staging, as well as to reflect the upscale nature of the vehicle. We fabricated the acrylic holder to simulate the lines of the auto show display structures. The colors and graphics utilized in the print booklet and microfiber pouch emulated the display materials. The custom metal USB drive added to the uniqueness.

The unique presentation of the media materials generated significant buzz on the reveal of this concept vehicle. As a result of the attention garnered at media events, the vehicle segued into a production model.