Our client, 20th Century Fox, wanted to explore new ways of showing the infamous Ice Age characters. Collision Course, partly set in space, allowed us to play with new environments and approaches.
After exploring space, asteroids and other themes of the film, we found a copy line that hinted at Collision Course’s plot and allowed us to design art around the copy.
We designed multiple pieces of art with different characters kissing ice, with Sid being the main key art. The campaign was funny and impactful, and paired well with the film.