Royal Thai is a global manufacturer known for elevating carpet design by finding inspiration in everything. Their unique carpet patterns are created in partnership with artists, architects, and designers from around the world. Our identity work began with a simple letterform symbol and expanded into a layered system built on the limitless visual language of inspiration—from the vast potential of a brush stroke to the innate beauty of ink in water. The brand color palette is anchored in black, white, and gold, with a supporting trend palette that can evolve with the brand over time.

Matchstic builds brands of substances for B2B companies, creating corporate identities that stand out, feel fresh and shape positive experiences. Our work is led through a unique combination of strategic thinking and creative inspiration, and this approach is backed by a set of values, principles and beliefs that drive great work.

Following a merger with another carpet manufacturer, Royal Thai sought Matchstic's expertise to update their reputation through visuals. With the new branding in place, the look and feel freshly established Royal Thai as an industry leader with relevance on an international scale.