Vincent Noguchi Studio is an award-winning food photography studio located in Toronto. They were expanding their scope of services to include directing and motion projects and wanted a clever way to communicate that service and promote themselves to current and new clients, as well as the advertising and design community.

Vincent Noguchi is known for creating beautiful food photography, so our concept was inspired by food and the exclusivity of a 'Director's Cut' screening.
We collaborated with a local chef and to create 2 distinct potato chip flavours – Smoked Hickory & Sea Salt & Black Pepper. We designed the Noguchi's 'Director Cut' chips to be sent out to clients and the advertising community mid-afternoon when food cravings are high. The chip packaging had clever messaging directing you to sit back, enjoy your chips and visit their website to watch the making of the chips, directed by Vince Noguchi Studio.

The result was a huge success! The chip promotion was delicious and highly memorable. It resulted in many new projects and clients.