In collaboration with architect, repositioning of an aging glazed commercial office building, the adaptive reuse effort involved reinventing the buildings simple mass, and was accented by the creation of extra bold, highly volumetric numerals intended to emphasize the building simple geometry, and draw attention away from the dated glazed building skin. Numerals fabricated with stainless steel faces and corten steel returns in an attempt to connect with both the architecture and the landscape architecture.
The architectural effort looked at ways to work with, and to celebrate, the basic building geometry. The studies for the branding numerals looked at various aspects of the existing architecture and the planned improvements that could be enhanced through the numeral design. After considering various form approaches, this volumetric approach, the exaggeration of the forms of even extra bold type forms. The extremely small counters are clearly influenced by Piet Zwarts 'Hot Spots' type designs of the 1920's.
Now fabricated and in place, both the freestanding sculptural numerals and the shallower, building mounted equivalent at the entry are able to underscore, and draw attention to, what is wonderful about the original building design.