Develop and design a unified new name for 8 individual companies, that are now one.
Approach
All companies did have as a part of their name KRONO, eg KRONOPOL, KRONOSTAR, KRONOTEX. The future name is SWISS KRONO. Show the Swiss heritage in the icon and communicate it with the new corporate design.
Results
The corporate design represents the world market leadership in a very positive way: Swiss, strong, very communicative and friendly.
