Pepsi celebrates moments of contagious excitement, passion and uniqueness. The cans feature icons combined with expressive typography that signify moments that ignite action, both locally and globally. No matter what the occasion, big or small, the Moments Campaign captures the moments that make us feel alive.
The Pepsi Moments Campaign in China celebrates six shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. With this campaign Pepsi leverages the proven success of the PepsiMoji Campaign and works with China’s largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi emoji to life with animation. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.
PepsiCo Design & Innovation
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