Get people to close the tap while brushing.

We know we should turn the water off when we brush without thinking about it, but even if we did the water saved wouldn’t go to people in need. So we took a behavior we do every time without thinking about it; skip ads on the Internet, and turned it into water donations. To keep the conservation going, we created an app that ad-skippers can download to conserve data and power on their phones.

A case study video showing that we don’t close the tap but we skip ads like wildfire, then walking the viewer through our digital solution on YouTube and in the app.