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Create a compelling poster that gets the clients message across to their audience.
The approach was to demonstrate the extreme nature behind downhill skate and luge. These guys can reach speeds of 80 mph or higher, having to twist and turn around corners at high speeds but maintain balance. These guys are ultimate thrill seekers and I wanted to convey the hard rock nature that is associated with the extreme sport culture.
Prepare for the world's fastest International Downhill Federation's racetrack at the Killington IDF World Cup in Vermont. The race is a dangerous, adrenaline-fueled gravity brawl. The mountain is the beast that needs to be tamed and it's up to the racer to take on the challenge. The colors and art style chosen all play into creating this world of grit, grunge, and badassery.