On Earth Day, Absolut became Planet Earth's Favorite Vodka, recommitting itself to sustainability efforts big and small, including going straw-free company-wide.
Approach
For the announcement, this six-foot-tall piece, made of more than 60,000 plastic straws saved from the landfill, helped them turn waste into wonderful.
Results
The project made its debut at Bar Recycle in NYC, an interactive event designed to encourage consumers to practice sustainability by exchanging recyclables for Absolut cocktails.
