To create a campaign which will show that Folgers has the fastest brewing coffee.
I explored different ways of communicating the idea of fast. I first started by thinking about different ways to show how quick the coffee brewing speed was through time. Then I expanded by thinking about quick things in nature, such as animals. Finally, my creative process brought me to different parts of vehicles that are reason why the vehicles are so fast.
The creation of three ads showing parts of coffee mugs replaced by parts of vehicles that show speed. One ad shows the mug attached with rocket boosters. The second ad shows the coffee inside the mug with a submerged speedometer at 120mph. And finally, a mug that shows a gear stick in fifth gear.