Habitat for Humanity of Greater Birmingham Campaign
Roy Burns III
Leigh Ann Motley
Habitat For Humanity—Greater Birmingham needed to more effectively communicate to each of their 3 core audiences—Home owners, Volunteers, and Donors.
The approach was to create a unique brand promise for the Birmingham Chapter, Develop a branding system that allowed them to communicate to each audience specifically, and simplify their collateral needs. Photograph real people who live, serve, and give to the organization.
A vivid look for the Birmingham chapter that is unique and relevant to all 3 audiences and simplifies communications for the staff and board members.