The Hillman Group approached Young & Laramore to create branding materials for a new line of simple wall hangers. These hangers are easy to use without tools and are strong enough to hold a wide range of weights. The branding needed to communicate these attributes to an audience of hardware store beginners.
The aisles of a hardware store can instantly cause self-doubt when you’re looking for the right tool for a project. To stand out, we wanted to give this little, yet strong, tool a shot of confidence. Everything from the name and tagline, to our simple but spirited rhino logo conveys the essence of the product—easy to use with the strength to be confident in everything you hang.