Create a value-priced cereal brand that could compete with more expensive brands by offering fun flavors and packaging with plenty of personality.

Mighty Crunch features an identity inspired by vintage comic book fonts, lending a superhero personality to the design. Illustrations depict a giant gloved hand emerging from a sea of cereal, with a futuristic metropolis in the background. Color differentiation plays a key role in helping the Mighty Crunch flavors stand out on the shelf.

The brand was successfully launched in Mexico.