"The only woman in my life is my mother. Why? Because she is unique, I haven't searched for her in particular, she didn't just drop by my doorstep, she was always and already there, with me or alone... with myself. I began to really know her pretty late in life. Some time had to pass for the daughter to become a woman, for the woman to meet the woman. (...) There is a moment when you realize that your mother IS a woman. (...) We are not born as parents, hell, we don't even chose to be born. I'm still pondering if I have been born. This is why I started digging in my past and gone back almost 50 years to look for a girl who at 16-17 years she was beginning to discover loving and living. My future mother. If she had chosen differently only once, I might not have written these lines. " (Christine's view - Excerpt from the play's introduction)
The poster was designed using as the central element a key photo taken from the photo-shoot where Christine (writer and director of the piece) and her mother were caught in an intimate embrace. The photograph vividly depicts a very warm kiss between mother and daughter which doubled and mirrored became thusly a powerful symbol for the play's title (SHE IS ME (I am her)). This art direction allowed for the use of 2 sophisticated hints (earring & skin complexion) within the poster for subtly hinting on this beautiful meditation.
The poster managed to to squeeze warm emotional responses because of it's symbolic strength, some tears were shed as well. It was very well received by all the audience, keeping in mind that the theater-play was promoted only in very select (handpicked) locations - related and friendly to Christine's life.