The premise is to create an identity for Phe Phi Pho Spicy Noodles.
Phe Phi Pho is an urban Vietnamese spicy noodle shop located in San Diego, California best known for their "Un-pho-gettably Spicy" noodles. For the logo, I went with a morphological approach of noodles in the shape of a P (the first letter of each word in the restaurant's name). The typeface used is a long condensed font to symbolize the noodles found in pho.
The identity successfully targets the name and what the restaurant sells in Phe Phi Pho Spicy Noodles.