Phe Phi Pho is an urban Vietnamese spicy noodle shop located in San Diego, California best known for their "Un-pho-gettably Spicy" noodles. For the logo, I went with a morphological approach of noodles in the shape of a P (the first letter of each word in the restaurant's name). The typeface used is a long condensed font to symbolize the noodles found in pho.
