StoneCrop is founded by Chu Zhang—one of the earliest rockstars in China. The company offers music meditation for enterprises.
The inspiration came from the shape of the sound wave. Knowing that everyone's voice is a unique signature of himself/herself, we captured the founder's voice of reading "StoneCrop" and visualized it into a wave shape. Then we used shat shape as the bone of the logo and customized the letters into it. Last, visual treatment was added so as to increase the volume of the logo.