We were charged with designing a catalog that not only sold product, but worked to shift consumer perceptions of the brand.
Approach
The look and feel of the catalog was inspired by the rugged, industrial heritage of the brand, and pushed forward by incorporating a moodier and more stylish take on that aesthetic.
Results
The resulting piece was mailed to over one million customers, yielding results strong enough for the company to request Spring and Fall versions moving forward.
