„Happy Sales“ is an internal incentive program. Its logo, the „smiling finger print“ has been created over a decade ago - containing a finger print (representing the individual performance of the program’s participants) as well as a smile (showing that their successful participation pays off). The task was to update the logo into a more modern design. The former red/orange/yellow has been replaced by the company color blue to increase identification. The logo also allows the use without typography. The smiley face is winking, giving it a motivating expression, saying: „You can do it!“.