We were commissioned by Cossette Vancouver to create imagery for Umbracity, a new umbrella sharing service launching in select cities across the US and Canada.
Approach
You know that feeling you get when you're suddenly caught out in the rain? That's the feeling we wanted to create with these images- that panicked moment right before the sudden downpour.
Results
These advertisements were displayed in print ads, bus shelters and billboards across Canada and the USA.
