To shoot and deliver a new advertising hero image to introduce the new Purdey Trigger Plate Over-and-Under Gun.

In designing this new, premium Purdey Gun, research told us that the Purdey Trigger Plate Over-and-Under Gun had been tested with more than 150,000 cartridges to prove that it could meet the highest demands of today’s sporting conditions. Our direction was to simply nestle the gun on a bed of multiple, fresh Purdey cartridges to leverage the idea that the gun had undergone it's rigorous testing.

The image was used by Purdey for brand advertising, point of sale and across digital channels. With a single gun costing over $160,000, it was vital that the image embued all the quality and craftsmanship inherent in the long-established Purdey brand.