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As the new Agency of Record for Royal Hawaiian Center in Waikīkī, House of Current was tasked with elevating their overall brand and advertising campaign, which included developing a complete library of photography featuring high fashion brands found in the center.
When developing this campaign, our goal was to bring together the cultural importance of the Hawaiian language with the impactful beauty of Hawai‘i’s landscape. In partnership with Scott Lowden Photography, House of Current visited Waimea Valley on ‘Oahu during the first day of photography, and captured The Royal Grove in the center of Royal Hawaiian Center in completely new perspectives over the second day.
Utilizing the full suite of fashion & cultural photography set within and inspired by The Royal Grove, and messaging that weaves together the Hawaiian language with the inviting nature of Royal Hawaiian Center, House of Current tells Royal Hawaiian Center’s all-encompassing story of its historic legacy.