The objective for this project was to conceive a fictitious company and design a logo mark for it.
In this instance, I designed a logo for an aerospace company that conducts manned space exploration missions.
My approach in designing this logo was to capture the essence of aerospace. I needed to convey motion, a sense of aerodynamics and select the right representational color for space travel.
The streak within the "A" that trails behind the grey projectile conveys motion while the curvilinear edges of the mark present a streamlined sense of aerospace. Finally, the saturated navy blue is a welcoming color for us humans in outer space.