Create a print campaign for Tile that clearly shows a product benefit in a unique way.
Approach
To do this, I visually explored how an item with the Tile device attached to it is never lost because the Tile device can be instantly located using the Tile app anywhere within a 40-foot radius.
Results
I expressed the Tile device is inescapable by showing valuable items you would typically attach a Tile device to being held hostage by rope, handcuffs, and duct tape.
