The assignment was to create a print advertisement for Speed Stick deodorant.
The focus that I wanted for the ad was to make something that shows how great the smell of Speed Stick deodorant had. It was important that the ad showed that women found men alluring when they wear Speed Stick.
The result was a "Scratch and Sniff" magazine campaign. The print would have this quirky touch of the deodorant scent inside the circle of the Speed Stick scent. Although one might feel awkward smelling somebody else's armpit, Speed Stick smells so delicious that you will want to do even more than just smell it. This ad reflects the idea of the "Underarm Attracter" with the up-close image of the man's armpit and the copy expressing its desirable smell and attraction.