Brochure to communicate the positive values of marketing for people.
The Marketing Association of Galicia (Spain) commissioned us with a brochure included in a campaign with the aim of making the message that marketing is useful to the audience, helps the consumer to differentiate some products from others and to choose well and consciously.
We created a 12-page piece that highlighted the values that concern when choosing a product.. We produced photos that represented the concept of choosing. Choosing glass versus choosing plastic. One shoe or another, is to choose a product manufactured in the country itself versus another manufactured in China. Choosing a car that pollutes less compared to a car that pollutes more.
People believe that marketing and advertising come to overrun their lives, to make them consume more or to generate buying impulses. The objective is to convey the positive aspects of marketing. It makes them choose well, that they know a product or service, that they make important decisions, that they consume sustainable products and empowers them to choose better before buying.