When Tatum Design was brought on board to rebrand Davis Machine & Fabricating, the company was a bit of a diamond in the rough. Their business was built mostly on referrals, but outside of the Southeast, they were an unknown player in the manufacturing market. Our team was tasked with creating a complete new brand that would help them compete on the national stage.
Davis Machine & Fabricating is a multi-generational, family-owned machine shop, and this enduring legacy inspired the brand. We developed a hard-working logo symbol that represents the unbreakable bond between the father and two sons who founded Davis Machine & Fabricating decades ago. Three “D’s” are forged into a single, solid shape as a nod to their fabrication work, while also forming a monogram of the family name. We designed each extension of the brand to help transform this small, underdog company into one of the biggest contenders in the manufacturing industry. We put a stake in the ground with a bold new tagline, “Making Good,” and this promise set the tone for all of the messaging. Our team created a striking brochure to promote the company’s values and designed branded apparel to boost morale. Every touchpoint of the brand was perfectly assembled just like their work. We designed dynamic presentation kits, sales materials and signage. We created stunning bi-folds and case studies to highlight their success stories. We also designed, wrote and developed a cutting-edge website to attract new clients and recruits. Our team shot heroic black and white photography inside the workshop, and these authentic images established a genuine look and feel across each extension. The Davis Machine & Fabricating brand was crafted to standout.
Through the power of branding, we turned a humble family operation into a national manufacturing powerhouse. Davis Machine & Fabricating is now reaching new clients and securing new business like never before. They are fast becoming one of the strongest and toughest competitors in the machine and fabricating business.