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The Rockefeller University, a world-renowned biomedical research university located in New York City, needed to design their first annual report in decades while also updating their communication material. With 24 Nobel prizes and numerous achievements, C&G Partners was tasked with the challenge of letting the unusual qualities of this remarkable institution shine through in our designs.
To capture the institution's incredible innovation in bioscience we transformed scientific imagery—from actual research conducted in the University—into abstract line-art. This approach has since become the signature design element for the university’s print materials. Combined with sharp white backdrops this line-art conveys modern, forward thinking science. One of the goals of the report was to tell a story through voices of individual students and faculty which we achieved through engaging hands-on portraits, quotes, and a focus on detail. With the addition of high-quality printing techniques and materials such as translucent paper, metallic ink, and subtle foil stamp techniques the annual report and accompanying communication materials convey a sense of understated premium quality.
The annual report's design concept of incorporating scientific imagery and transforming it into line art was well received by the faculty and students and has since been applied to all the University's communication material. Featuring real scientific discovery as well the people behind them allowed us to develop a unique narrative structure suitable for the world-class scientific oasis in the heart of New York.