Grow awareness and understanding of Unity and its benefits, including access to the doctors and hospitals of UW Health and its American Family Children’s Hospital. Communicating these benefits is especially important during health insurance Open Enrollment, when people have to make important policy decisions in a typically low-involvement category.
This campaign is about Unity’s commitment to its members and their ability to enjoy the most important things in life – without having to worry about their health care coverage. Visually, we see a family being joyful and silly while they make breakfast together. Meanwhile, announcer-read copy highlights the features of Unity health plans and connects them to people’s ability to live happy, healthy lives.
Since launching the campaign, Unity has experienced increases in membership as well as overall brand awareness and image. In addition, the campaign has received a great deal of recognition for its joyful, yet hardworking creative.