Every year, Rodgers Townsend invites students to learn about advertising at our Fall Forum. Posters promote the event at various colleges and art schools.
Approach
To connect with our audience of Gen Zers – without filters – we rebranded our event the Fail Forum. And revealed the humbling bumps and bruises we incur every day on our way to victory.
Results
The Fail Forum was a success, as students from six regional universities learned how setbacks can propel us forward, and the agency’s internal culture was bolstered through storytelling.
