The assignment was to design an entrepreneurial project. My goal with this brand was to expand my use of color and challenge myself with a packaging project that centers around the industry want to work.
The proposed brand is a line of low-alcohol, CBD-infused, beers. With the added benefits of CBD, you receive an increase in dopamine, a decrease in anxiety, and a promotion of cell turnover. Combine that with a lower ABV and you get all the relaxation with less impairment. I wanted the product to be something that would stand out from its competitors on the shelf with the bold flowing logotype paired with colorful gradients. The color of the gradients on the cans will match the intensity and boldness of the flavors inside. This is best shown by the brightness of the Peach Sour matching the bubbling and juicy contents as well as the Stout wearing a darker and more saturated gradient matching the bold and robust flavor inside.
The entrepreneurial project was a big hit in class with my classmates wanting to know when it would become available.