This Sunbites packaging design update, launched in the Middle East, expresses the lighthearted spirit of the brand and the goodness of ingredients to strike the right balance between delight and goodness.
The playful new design captures delicious Sunbites flavors using a vibrant color palette, hand crafted illustrations and distinctive typography. Iconic sun rays beam from the brand name and the snacks themselves.
The newly highlighted ingredients and true-to-life food photography pop off pack, enticing the buyer to take a bite.
PepsiCo Design & Innovation
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