Orange No. 45 is a social media campaign conceived to deliver simple, impactful truths and timely responses to the current administration’s policy and opinions. Whereas 140 characters is the vehicle embraced by POTUS, Orange No. 45 strives for 5 words or less to cut through the chaos found online.

Orange No. 45 represents the 45th President of the United States—which, like artificial coloring, is toxic and difficult to digest.

This message addresses the separation of immigrant families at the southern border. It is a plea for compassion and humanity that cannot exist with a policy of zero tolerance.

Results equate to affirmation from an audience of like-minded people, as POTUS continues to stoke the fear and ignorance of a divided nation.