This project was to create the main poster for a new TBS series, Chad. Chad’s a 14-year-old Persian kid is trying (and failing) desperately to shape a “cool” persona as he tries to get through the chaos of life and high school.
e opted for striking simplicity and purity of photography for Chad. So much of being a teenager is figuring out who you really are - hiding the bits of yourself that don’t “fit in” with whatever the cool kids are doing - until you realize those things that make you different are the best parts of yourself. We wanted to strip that all away and have the focus just be on Chad’s identity, his eternal optimism and relatable awkwardness.
What we ended up with is an image that perfectly encapsulates the awkward reservations, yet genuine eagerness and optimism of being a teenager. Through typography and color we also created a distinct brand for Chad that stands out from the competition.