Create a compelling print advertisement with supporting guerrilla marketing for Clif Bar.
Clif Bar's current slogan is "Fuel Your Adventure." The problem with their current campaign is they aren't being adventurous enough. This campaign takes what Clif Bar says about their product and brings it to the next level. Their power bars are literally fuel for your adventure. This approach is something Clif Bar can get some real milage out of. If your doing an outdoor activity, fuel it with Clif Bar.
The numbers were crunched to see how much "milage" an average adult male could get out of a single Clif Bar. A Clif Bar literally equals "Mountain Bike 5.5 miles or Climb 372 feet or Base Jump 32 times or Kayak 6,100 meters or Scuba Dive 45 minutes." The layout of the advertisement is direct and uses the Clif red to capture the viewers attention. The guerrilla marketing is the same as the print, but actually hits the target market directly. It reaches hikers on mile markers, skiers on the slope, and swimmers in training.