Foxcroft Academy a private high school in Maine, has been around for 194 years. Two of its alumni work at our design firm and we approached them seeing if there was an opportunity to help upgrade the school's identity, including the logo, photography, view book, website and recruiting videos.
We had a discovery process, that helped inform the look and feel the school wanted to aspire to, including a peer audit, informing us that we needed to raise the creative bar and produce a system that will last for years and years. While shooting some of the imagery last fall, we engaged the students with photo and video tutorials as well as some sagely guidance from our company's founder. Just last week the multi-media students sent us their own video of the school's culture and must say we were pretty impressed.