This piece was created as an independent study in package design. The series was inspired by the newest food trend: birch trees.
Inspired by the Ornäs birch, the national tree of Sweden, these packages were designed for the high-end consumer. Series captures the consumer's eye with a juxtaposition of traditional clean European design styles with rough hand lettering. Execution is highlighted with metallic foiling, vinyl die-cut lettering, and a minimal yet sophisticated duotone color palette. Series features original hand-lettering and romance copywriting.
This package series became a standout piece in my portfolio. It was also featured in Kutztown University's juried senior design exhibition.