For this project, we picked a large brand to create an extension for the company that has not yet been created. While Nike is known for having it all, one line that has not yet hit the store is high fashion. As a campaign for a brand extension, men's high fashion is explored through two double-page print ads and two social media graphics.
By creating a black and white spread with the only color being the orange Nike swoosh on the articles of clothing, it gives a sophisticated touch to the already largely known brand.
The campaign was well received by students and faculty within the department.