GHD's assignment was to promote the new W Residences in Tel Aviv, which were designed by John Pawson. The W brand's aim for the Residences was the blending of the old French hospital structure with their own new, contemporary vision.
Approach
GHD was inspired by the seamless mix of old and new, with the historic hospital walls and the nuanced modernity of John Pawson's architectural design. We sought to showcase this unique blend through the simplicity of our design.
Results
The Residences has an ongoing promotional campaign that continues to resonate with international audiences, fostering a high demand.
![LMU Magazine [Winter 2015]](/media/uploads/cache/5f/c7/5fc708bcc547287f9a24a9a5954f35f4.jpg)
