These are promotional images for a new product announcement by "Takeo" which is one of Japan's leading paper distributors. It promoted two types of fine paper with lightness and softness like the wind, "airus" and "Fukou."
Approach
The concept is "the memories of paper." Through the visuals we expressed the memories of the forest, the lightness of the wind and the softness of the light that it felt as a tree and which still well within it even after being reborn with a new face as paper. The shooting location was Fuji's Jukai. The photographs kept a softness while expressing a dignified image. Typography that expresses the wind is used as a logo type in all promotional tools.
Results
More than 1500 people attended the promotional event and were able to experience the world view of paper. At first the exhibition was held only in Tokyo, but then events were also held in Sendai, Nagoya, Osaka, and Fukuoka.
