Curtis "50 Cent" Jackson stars in a late-night comedy series along with a cast of up-and-coming comedians. Our key art needed to capture the bold, in-your-face spirit of the host and the show.
Approach
50 Cent is portrayed as a disruptive figure on a modern, striking red background. The image engages the viewer and implies that he is taking over.
Results
A playful and youthful key art that successfully supported the late-night comedy.
