Growers is a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops. For more than 15 years, it has envisioned the future of growing cannabis based on the past—by combining the handcrafted art of cultivation with emerging technology to produce a consistent and effective line of soils and nutrients. Our product packaging objective was to relay this philosophy by juxtaposing expository iconography with playful type treatments.

To make Growers stand out and show shoppers that the details are in the dirt, we rendered packages in a vintage industrial style that jumbles elements of decorative text with simple, two-color images in a modular format that highlights specific product benefits. Through different font treatments, information such as “Small Batch,” “Colorado Made” and “Contains Starter Nutrients” jumps off tubs and bags, which are illustrated with helpful charts and icons.

The agency designed packaging for tubs of Growers Standard Base Fertilizer and Triple O Magnesium Boost, along with its small-batch bags of Moisture Holding Retaining Mix, High Porosity Drainage Formula and 100% Coco Coconut Fiber. Each Growers’ product is assigned a different ink color along with a black base.

The result was a legacy design look that associated Growers with historical farm and seed companies, and blended that with sleek, modern overtones.