Create a print and outdoor campaign for a consumer packaged good, in this case, Zilchables compostable/biodegradable utensils, plates, and cups.
The products are made from bioplastic (which is produced from corn, beets, or any other natural sugar source) and wheat. Because of this, I wanted to portray the products as if they were growing straight from nature.
The visuals are unexpected: plastic is the last thing you usually think of when you think of natural, organic, earth-friendly kind of things. It really emphasizes the point that there are easy ways to live an environmentally-friendly lifestyle.