The Lyve Home is a 2TB hard drive that works with the Lyve app and allows you see every photo you’ve ever taken on all your devices from anywhere. Our objective was to create a brochure explaining this new hard drive and program for the launch of the CES show.
Approach
Rather than take the expected route of a photography-based brand direction for a photo service, we used illustration to help bring to life the emotional attachment to your photos and the awesomeness that comes with being able to see them anywhere.
Results
This was the first piece of collateral created for Lyve and served as a great guinea pig to explain the product and also test the design system. It was a hit on all fronts and the client blew through the entire first print run at 2015 CES. This design language is also being integrated into the rest of the brand from packaging to advertising to website as we speak.
