This project's objective was to create an eye catching and unique poster for the Chicago Underground Film Festival under the broad theme of "After Hours".
After researching more about event posters and their successes and failures, I determined that creating an image that alluded to mystery would accurately fall under the theme of After Hours. I created a storyline following the concept of Lucifer's Diner, an eery side-of-the-highway pancake house, where the viewer catches a glimpse of a health inspection bust but notices a darker theme running amuck. After crafting visuals that alluded to this dark fantasy, this event poster took its life through typography and lighting.
Taking place over only seven days, this event poster thrives through its dark storyline and its stark contrast between comfort food and fatality.
The Pennsylvania State University
121 Stuckeman Family Building University Park, Pennsylvania 16802 US