ROSSETI annual report for 2017 was published on the company’s fifth anniversary. Being the largest electric grid company in Russia, ROSSETI chose a classic luxurious design of its report to show great achievements the company made throughout its history and in the reporting year.
The design concept is good conservative classics. It is filled with abstract graphic elements which depict the company’s development and modernization ROSSETI is going through now. The main aim was to show how innovation streamlines business processes in the company by means of graphic design.
Conservative and luxurious design of the ROSSETI annual report shows the main events and developments the company came through in the reporting year. The text is followed by spreads with meaningful infographics, key performance indicators and photos of milestone events. The choice of grey and white colors with rare inclusion of dark blue and dark red add to visual expression. High quality printing, grey board for the cover, and coated paper helped to clearly present ROSSETI’s prominent results in 2017.