Our challenge: To mark the company’s 75 years of success, and expansion of financial services, senior management wanted a communication suite that would reflect its importance.
Approach
Our solution: With our disciplined discover process firmly in place we looked at the market and the company’s personality and value proposition and recommended a mixture of print and digital communication to reach all constituents.
Results
Our result: A suite of communication to reach a multi-generational audience, each providing a unique experience.