Haunted Museum is a Halloween-themed event which transforms the Natural History Museum into a spooky scientific treasure hunt. Traditionally this event draws families with young children, but this year we were specifically charged to appeal to teenagers and young adults as well.
For the 13th annual Haunted Museum, the theme of "triskaidekaphobia" (fear of the number 13) was celebrated, along with myriad superstitions surrounding luck and unluckiness. Upon opening the invitation, the guest finds that they have "broken" a mirror - which, as everyone knows, is 7 years bad luck - UNLESS you attend the Haunted Museum event and break the curse! Clear spot varnishes and metallic ink create the illusion of broken glass and hidden messages are revealed by tilting the card in the light. During the event, guests were prompted to visit 13 stations and collect tarot cards (each featuring lucky or unlucky items). With all 13 cards collected, the guests then placed the cards on a Ouija board to reveal the location of the final secret station and finally break the curse.
The sophisticated theme paired well with a more adult design approach, which we felt would appeal to our target audience without being "too scary" for our littlest guests.
The project was considered a great success. Along with the usual crowd of families with young children, we had larger numbers of teen and young adult attendees this year. It was noticed that many adults were enthusiastically collecting the tarot cards!