Hard Rock Premium Hard Seltzer has captured the most exciting and energetic lifestyle brand in the world into a collection of refreshing hard seltzers. Hard Rock wanted to redefine what a premium hard seltzer experience can be, perfectly matched to help celebrate the rebellious essence of the music and culture we all love. Each flavor embodies the spirit of rock and roll in unexpected ways taking the lead from our famous signature cocktails. As we liked to say - this is like music for your mouth.